I help companies build, launch, and manage customer communities.

I’m a community leader and practitioner with over 15 years of experience building customer communities. I specialize in the B2B SaaS industry, from startups to large global enterprises, and I’ve worked within a variety of teams including Marketing, Customer Experience, Customer Success, and Global Learning.

👩🏻‍💻 What I Do

🧩 Community Strategy

Business Goal Alignment
Stakeholder Interviews
Customer Persona Research
Community Mission, Vision, & Values
Roadmap Development

✔️ Vendor Selection

Use Case Mapping
Requirements Gathering
Contract Negotiation
Implementation Project Management
Platform Migrations

🔧 Community Design & Build

Branding, Naming, & Creative Theme
User Experience Design
Information Architecture
Integrations (Salesforce, Marketo, etc.)

🚀 Launch Plans

Founding Member Programs
Communications & Training Plans
Integrated Marketing Campaigns
Direct Mail / Swag Design & Distribution

📅 Content & Events

Content & Programming Calendars
Virtual & F2F Event Planning
Product Knowledge Management
SME Recruitment & Enablement
Go-to-Market Support

🏆 Member Engagement Programs

New Member Onboarding
Top Contributor / Super User Programs
Gamification
User Groups
Customer Advisory Boards

💡 Product Innovation

Beta Testing / Early Access Programs
Product Ideation
Product Advisory Boards
Product + Community Integration
Developer Programs

📈 Business Value Measurement

Support Case Deflection
NPS / CSAT Score Impact
Product Adoption
Customer Retention, Upsell & Cross-sell
Sourced & Influenced Opportunities

📅 Community Office Hours

Looking for some help with your community program? Need to validate an idea?

Book a 30 minute call with me at no cost.

Available Tuesdays 1-4pm & Fridays 9am-12pm (Pacific)

Book Now

👩🏻‍💻 Work Experience

Director of Community

Fivetran, Oakland, CA (Remote) | January 2022 - Present

Currently leading the Community & DevRel team at Fivetran. Launched community.fivetran.com in July 2022 on the Khoros platform, which has grown to over 1500 members (and counting!). I also run a mix of virtual and face-to-face community events, which include Office Hours, User Groups, and Community Meetups.

Head of Community & Customer Enablement

RollWorks, San Francisco, CA (Remote) | July 2019 - October 2020

Built, launched, and managed the Accountable Marketing Collective, a community for marketers to learn about account-based marketing, share strategies and best practices, and ask & answer questions about the RollWorks account-based platform. Also built, launched, and managed the RollWorks Help Center on Zendesk.

Enterprise Community Manager

Hitachi Vantara, Santa Clara, CA (Remote) | October 2014 - July 2019

Led the Hitachi Vantara Community, a global community Hitachi customers, partners and employees. Defined community strategy and roadmap and led community programs and operations.

Head of Marketing & Community Strategist

JCS Consulting Group, San Diego, CA | November 2012 - May 2014

Led corporate marketing strategy and executed all marketing activities. Provided client services including strategic consulting, Jive training, and any other areas where community, marketing, and Jive expertise could be leveraged. Clients included DIRECTV, TaylorMade-adidas, and Qualcomm.

Marketing & Community Manager

BlueHornet, a Digital River company, San Diego, CA | September 2009 - November 2012

Developed content marketing and demand generation programs for three Digital River business units: BlueHornet, Digital River World Payments, and Direct Response Technologies. Proposed, launched, and managed internal and external communities powered by Jive Software.

Director, Sales & Marketing

Harbor Yacht Clubs, San Diego, CA | November 2004 - September 2009

Built and managed a home-grown membership forum for yacht club members to connect online to find sailing partners to share and share boat rental and sailing class fees. Designed and implemented new corporate branding across all marketing channels, built a new website, and launched several digital marketing programs including SEO, PPC, display ads, social media, and email newsletters. Lead salesperson for memberships, sailboat charters, sailing classes and corporate events.